Insight
Generating actionable insights to guide improvement in practice and influence decision makers.
Decisions about improvement are sometimes made without fully understanding the realities of frontline practice or lived experience. This can lead to unsuccessful improvement work.
Q generates deep, actionable insight by working with staff, communities and leaders to understand what really shapes practice and outcomes.
Using participatory methods, we surface lived experience, frontline knowledge and system perspectives to inform improvement and strengthen decision‑making.
We help organisations and systems use these insights to tackle their most pressing challenges and embed learning into mainstream leadership and improvement practice.
Case study: How-to guide for engaging staff in major change
This project was delivered in partnership with Thiscovery.
Major change in health and care can struggle because staff feel disengaged or unheard. While engagement was widely recognised as important, there was no shared, practical way to define, assess or improve how staff were engaged in large‑scale change.
Partnering with Thiscovery, we worked with over 300 health and care staff to understand what good and bad engagement is like in practice. Using their experiences, we defined some clear principles of effective engagement. Through a participatory research project and individual cognitive testing we then co-designed some simple, flexible tools to help teams plan, assess and improve staff engagement.
We created a practical framework and measurement toolkit to define what good staff engagement looks like and help leaders measure and improve it in major change programmes. We focused on making engagement meaningful, consistent and measurable.
Discover more
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Shape the future of community pharmacy prescribing
News 23 April 2026 2 minute readQ members are invited to contribute to an evidence base which will help inform future policy around independent prescribing within community pharmacy. -
Recommendations for the quality strategy: how Quality Management Systems can deliver the NHS’s quality ambitions
Opinion piece 16 September 2025 6 minute readDrawing on our work on QMS and a roundtable we convened with NHS England, we offer recommendations for how the quality strategy can best meet the needs of the health sector.